The overall reaction still liberates enough free energy to be highly
spontaneous:

It may look bad that only 277/686 or 40% of the available free
energy of the glucose reaction is saved. However, the 409 kcal of
energy that are dissipated are not useless. They make the reaction
spontaneous and ensure that it never can proceed the wrong way.
The situation is analogous to that of a water-mill operator who
is content to take a smaller amount of energy out of a rushing stream
to power his mill in return for the guarantee that the stream will
never back up.
If yeast is given a plentiful supply of oxygen, it will burn glucose
and produce energy by the overall reaction just given. But if oxygen
is cut off, yeast can do what we cannot. Yeast can shut down its
citric acid cycle and respiratory chain, and continue to produce
energy on a smaller scale by fermenting glucose to ethanol:
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More free energy drive is provided by the disordering
of products (32.6 kcal) than by the liberation of heat (19.6 kcal)!
Much less energy is saved in this fermentation; only two molecules
of ATP are synthesized instead of 38:

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